New Coverstar Products for 2011

Coverstar Launches PowerFlex Rope

As a result of our extensive research and testing, Coverstar is excited to announce the release of our new PowerFlex^TM rope, which is the next generation in autocover technology. Through a proprietary treatment process, PowerFlex rope behaves like a shock absorber that allows it to be more forgiving and self adjusting during operation. It also resists distortion that is common with autocover ropes making it easier to install and operate with fewer adjustments. PowerFlex rope's black color and coating not only allows it to blend into the background, but also adds lubricity to minimize friction along the track.

PowerFlex rope comes with an industry-leading, 2-year no break warranty when it is ordered as part of a full system or when it is ordered with a replacement cover for a Coverstar system. If a PowerFlex rope breaks during the first two years after it has shipped from our factory, we will replace the ropes. This warranty also includes a labor credit of $75 when one rope is replaced and  $100 when both ropes are replaced.

We are excited about offering this new rope to our customers and we hope you agree that this is the best autocover rope out there. 

Recognizing Superior Customer Service

Customer Service appears to have become a laughing matter with the general public today. With companies, such as Discover Card and Carfax, exploiting the small fraction of bad customer service experiences, many customers are under the impression to expect less than adequate service.  Although these viral videos are entertaining and amusing, it is important to remember that not every company fails to meet the standards set by its customers.

At Coverstar East Coast we strive to deliver the best service possible to our customers. Sam Walton, the founder of Wal-Mart, once said, “The goal as a company is to have customer service that is not just the best, but legendary.” He could not be more correct and we could not agree more.

Over the past weekend, Coverstar East Coast received an e-mail regarding the exceptional service Aaron Ellsworth, our Regional Manager of the Pennsylvania division, delivers.  Below you will find that e-mail, as we wanted to share this with our customers and publicly congratulate Aaron on his performance. 

We also wanted to thank our customers for choosing us over the competition, and to reiterate our appreciation of your continual loyalty to the Coverstar brand. 

Dear Jerry,

            It is an infrequent occurrence when we take the time to recognize a member of our team who has demonstrated consistently, a performance of superior merit. Aaron Ellsworth, our Coverstar partner, is such a person. Whether Aaron is helping us in the field or at a sales meeting, he has been a tremendous asset to Anthony & Sylvan.

   

            Aaron has helped us sell more auto cover pools by not only teaching us about the advances and advantages of the Coverstar product, but by the outstanding installations he oversees. He has also spoken with prospective customers to reassure them of the quality of both Anthony & Sylvan as well as Coverstar. His extensive experience has yielded a high level of confidence with everyone he works with.

   

 Since I sell in an area of central New Jersey, specifically the Jersey Shore, where auto covers are many, I feel very fortunate to have Aaron's technical support, troubleshooting experience and exemplary service  to rely on. In this economy, where personnel have been reduced to such lean numbers, it is imperative that every team member carry a greater responsibility. Aaron has shown time in and time out to be a true professional we can count on.  

   Just recently, I got a phone call from a customer experiencing an electrical issue that was stopping his auto cover and tripping the breaker. I called Aaron at 1 pm to ask if there was anyone in the area that could go to Spring Lake to investigate the problem. At 5 pm the customer called to thank me for Aaron arriving and solving the problem. This was on a Friday no less! 

            I look forward to selling many more Coverstar covers (7 so far this year), knowing Aaron will be there to make my customers happy. Please feel free to share this with whomever you wish.

                                       Sincerely,  

Don Antisell